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Why Is Jif Not Gif? [Solved]

The creator of the GIF image format, Steve Wilhite of CompuServe, when deciding on the pronunciation, said he deliberately chose to echo the American peanut butter brand, Jif, and CompuServe employees would often say “Choosy developers choose GIF(jif)”, playing off of Jif’s television commercials.

It’s pronounced GIF.

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It’s pronounced GIF

This is the only time you can say Shadow is based.

It’s Pronounced ‘Jif’ not ‘Gif’

GIF